Franchisees and Independent Business Owners want the ease of "Set It and Forget It" technology so they have time to manage their businesses, but at the same time constantly and consistently market and advertise. Franchisors want their franchisees to constantly market to improve their revenue stream to increase royalty streams.
AUTOMATED MARKETING CAMPAIGNS (AMC)
Franchisors, or independent business owners can develop predetermined Automate Marketing Campaigns (AMC) that launch multiple media channels (i.e. Emails, direct mail, text messaging, prerecorded telemarketing, etc) over any period of time. When AMC’s are implemented all a franchisee has to do is put prospects or customers in the AMC and they will be automatically marketed to for the life of the campaign.
BUNDLED MARKETING PROGRAMS
For the business owner who wants it really simple there are Bundled Marketing Programs that have been predeveloped to provide a complete multi-channel marketing program. With just the click of a mouse a franchisee can launch a complete marketing and advertising program that has been strategically developed so the marketing message is consistent across multiple media channels.
