Franchise Company Solutions was founded by franchise industry professionals, not vendors trying to promote goods and services to the franchise industry. The Easy Way system was created by professionals that have been franchisors, franchisees and independent business owners; they know what the needs are of each group. The Easy Way gives the franchisor the control over brand identity, the ease of a single system and the ability to track the progress of franchisees so they can lend support before serious problems occur. For franchisees and independent business owners they need a tool where all of their marketing and advertising is in one spot, easy to use and has automated features that keep them marketing even when they are too busy.

FRANCHISORS WANT:

• to provide their franchisees ONE complete simple to use marketing tool that will make their businesses prosper and easier to run
• to control and promote brand identity
• to reduce the number of independent marketing systems headquarters staff have to manage
• to be able to easily and quickly roll out new campaigns and best practices
• franchise royalties to increase
• a platform that enables instant roll out of best marketing practices to the entire franchise system

FRANCHISEES and INDEPENDENT BUSINESS
OWNERS WANT:

• a single system which is easy to use and has automated features
• access to all their marketing channels in one spot on one system
• a system that will allow them to market directly to their geo-targeted prospect base
• experts to tell them what are the most effective forms of marketing and advertising
• to create more revenue
  

Because the Easy Way was developed by franchise industry professionals the system accommodates, the needs of both Franchisors and Franchisees.